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I’m Michael Kiernan. I work with Irish business owners who feel their online presence isn’t fully supporting their growth.

Often the issue isn’t just SEO — it’s unclear positioning, scattered structure, or a digital presence that hasn’t evolved with the business.

I help you identify what’s actually limiting progress, and build the clarity, structure, and search visibility needed to move forward with confidence.

Aligning Your Online Presence with Real Business Growth
Many businesses invest time and money into their website and marketing, yet still feel their online presence isn’t fully supporting growth. Often the issue isn’t just SEO — it’s unclear positioning, scattered structure, or a digital setup that no longer matches where the business is now. I work with Irish business owners to identify what’s actually limiting progress, bring clarity to their online foundations, and ensure their search visibility, content, and structure are aligned with real business growth.
We uncover what’s limiting your visibility and strengthen the foundations that help your business be seen by the right people.
We refine your content and structure so your message connects — turning visitors into meaningful engagement, not just traffic.
We simplify the technical layer — guiding your developer toward the structural improvements that actually support long-term growth.
We work alongside your existing team, translating SEO into clear, practical guidance that fits how your business operates.
Every strategy is grounded in your goals and guided by insight — no templates, no noise, just structure that fits your business.
We design simple, meaningful reporting that focuses on what truly matters — visibility, alignment, and sustainable growth over time.

Our Services

Clarity, Message & Structure

Clarifying how your business is positioned and structured online so search engines — and customers — clearly understand what you do and why it matters.

  • Defining what your business should be known for in search
  • Aligning your pages so your message is consistent and easy to understand
  • Structuring your site so both users and search engines navigate it naturally
  • Ensuring your local presence supports how customers actually find you

Ongoing Growth & Strategic Support

As your business evolves, your online presence needs to evolve with it. I provide ongoing strategic guidance to ensure your visibility, structure, and messaging remain aligned with your growth.

  • Ongoing refinement as your business direction, offers, or priorities change
  • Clear reporting and insight focused on what actually drives growth
  • Strategic guidance on where to focus next — not just routine updates
  • Adapting your online presence as your market and goals evolve

Testimonials
Conor Cochrane

CEO Social Media Elite 

We’re a busy social media company and rely on WebMechanic for a range of projects. They’re reliable, easy to work with, and incredibly thorough — especially when it comes to maintaining and improving our clients’ websites. Their structured approach saves us time and keeps everything running smoothly.

Social Media Elite 


Clare Kelly

Painter / Poet / Art Teacher 

After a difficult experience with a previous developer, I reached out to WebMechanic for help. My website had been unreliable for months, and I felt completely stuck. Michael and his team handled everything with care — migrating my site, restoring control, and rebuilding trust. Now my website runs smoothly, and I finally feel confident sharing my paintings with the public.

Clare Kelly Artist


Tom Aspel

CEO Viral Media 

WebMechanic came highly recommended by our sister company, Social Media Elite. We needed a partner we could trust to manage overflow work and support our client projects strategically. Three years later, they remain a key part of our extended team — dependable, responsive, and always ready to help.”

 Viral Media Online


Andrea Vytaite

Entrepreneur

I reached out to WebMechanic with a new business idea and needed honest advice on how to bring it to life. From the very first conversation, Michael approached my project with clarity and care — guiding me through my options, helping me plan the right structure, and keeping everything on track. It never felt transactional; it felt like a partnership. I’m continuing to work with WebMechanic as my business grows because I trust their guidance and their genuine commitment to helping me build something that lasts.

BobMyStuff.ie


Sarah Kiernan

CEO Icon Management

As a busy influencer marketing agency, we wanted a partner we could trust to manage our online presence with care and professionalism. WebMechanic quickly became an extension of our team — keeping our website updated, secure, and evolving with our brand. What stands out most is their reliability and attention to detail; every request is handled quickly and thoughtfully. We value working with other Irish companies who share our commitment to quality and collaboration, and WebMechanic truly delivers on both.

 Icon Management


Jayne Stephens

Business Owner 

We approached WebMechanic to modernise and enhance our website for our hospitality business. From the outset, Michael acted as both strategist and project manager — aligning our goals, the developer’s workflow, and our budget to ensure everything came together smoothly. The result was a beautifully functional website that exceeded our expectations, complete with SEO integration, booking functionality, and online payments. What stood out most was the professionalism, care, and structure throughout the process. WebMechanic made a complex project feel clear, collaborative, and achievable.

Ashford Self Catering


Cobra Promotions

PR Consultant & Music Blogger

I’m deeply grateful for Michael’s guidance in enhancing my website. His clear communication and strategic insights into functionality, accessibility, and SEO made the process both practical and empowering. What I appreciated most was his genuine interest in understanding my company’s goals and helping me align my site with them. Working with WebMechanic has given me a clearer sense of direction and confidence in how my platform performs.

Cobra Promotions