Build your digital foundations with clarity, structure, and purpose.

Welcome to WebMechanic — I’m Michael Kiernan, an SEO strategist based in Donegal, helping Irish businesses strengthen their online foundations and grow with purpose.

I work with a diverse range of clients — from emerging founders to established brands — guiding them to build visibility that lasts. My approach blends strategy, creativity, and structure so your business can move from unseen to aligned, and from aligned to growing.

If you’re ready to clarify your direction and strengthen your digital presence, take a look around and get in touch. I’d love to help you build something that lasts.

Keeping Your Digital Foundations Strong and Visible
Ongoing SEO support to keep your website clear, aligned, and performing at its best. I help Irish businesses strengthen their digital foundations, refine their content, and grow online with clarity, structure, and purpose.
We uncover what’s blocking your visibility and strengthen the foundations that help your business be seen by the right people — with clarity and purpose.
We refine your content and structure so your message connects — turning visitors into meaningful interactions, not just traffic.
We simplify the technical layer — guiding your developer through the structural improvements that actually matter for long-term growth.
We collaborate with your existing team, translating SEO into clear, human guidance that fits your workflow.
Every strategy is grounded in your goals and guided by insight — no templates, no noise, just structure that fits your business.
We design simple, meaningful reporting that measures what truly matters — visibility, alignment, and growth over time.

Our Services

SEO Foundations

Build a fast, reliable website with strong SEO foundations that help you rank with confidence.

  • Technical audits & diagnostics

  • On-page SEO setup

  • Page speed & performance fixes

  • Analytics & tracking setup


Clarity & Content

Refine your message and site structure so search engines — and people — understand your purpose clearly.

  • Content and keyword strategy
  • On-page SEO and metadata
  • Internal linking and structure
  • Local optimisation

Ongoing Growth

Keep your website performing at its best with regular SEO care, reviews, and updates that evolve with your business.

  • Monthly optimisation and monitoring
  • Performance reporting and insights
  • SEO consultation and updates
  • Maintenance and support

Testimonials