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Build your digital foundations with clarity, structure, and purpose.

Welcome to WebMechanic — I’m Michael Kiernan, an SEO strategist based in Donegal, helping Irish businesses strengthen their online foundations and grow with purpose.

I work with a diverse range of clients — from emerging founders to established brands — guiding them to build visibility that lasts. My approach blends strategy, creativity, and structure so your business can move from unseen to aligned, and from aligned to growing.

If you’re ready to clarify your direction and strengthen your digital presence, take a look around and get in touch. I’d love to help you build something that lasts.

Keeping Your Digital Foundations Strong and Visible
Ongoing SEO support to keep your website clear, aligned, and performing at its best. I help Irish businesses strengthen their digital foundations, refine their content, and grow online with clarity, structure, and purpose.
We uncover what’s blocking your visibility and strengthen the foundations that help your business be seen by the right people — with clarity and purpose.
We refine your content and structure so your message connects — turning visitors into meaningful interactions, not just traffic.
We simplify the technical layer — guiding your developer through the structural improvements that actually matter for long-term growth.
We collaborate with your existing team, translating SEO into clear, human guidance that fits your workflow.
Every strategy is grounded in your goals and guided by insight — no templates, no noise, just structure that fits your business.
We design simple, meaningful reporting that measures what truly matters — visibility, alignment, and growth over time.

Our Services

SEO Foundations

Build a fast, reliable website with strong SEO foundations that help you rank with confidence.

  • Technical audits & diagnostics

  • On-page SEO setup

  • Page speed & performance fixes

  • Analytics & tracking setup


Clarity & Content

Refine your message and site structure so search engines — and people — understand your purpose clearly.

  • Content and keyword strategy
  • On-page SEO and metadata
  • Internal linking and structure
  • Local optimisation

Ongoing Growth

Keep your website performing at its best with regular SEO care, reviews, and updates that evolve with your business.

  • Monthly optimisation and monitoring
  • Performance reporting and insights
  • SEO consultation and updates
  • Maintenance and support

Testimonials
Conor Cochrane

CEO Social Media Elite 

We’re a busy social media company and rely on WebMechanic for a range of projects. They’re reliable, easy to work with, and incredibly thorough — especially when it comes to maintaining and improving our clients’ websites. Their structured approach saves us time and keeps everything running smoothly.

Social Media Elite 


Clare Kelly

Painter / Poet / Art Teacher 

After a difficult experience with a previous developer, I reached out to WebMechanic for help. My website had been unreliable for months, and I felt completely stuck. Michael and his team handled everything with care — migrating my site, restoring control, and rebuilding trust. Now my website runs smoothly, and I finally feel confident sharing my paintings with the public.

Clare Kelly Artist


Tom Aspel

CEO Viral Media 

WebMechanic came highly recommended by our sister company, Social Media Elite. We needed a partner we could trust to manage overflow work and support our client projects strategically. Three years later, they remain a key part of our extended team — dependable, responsive, and always ready to help.”

 Viral Media Online


Andrea Vytaite

Entrepreneur

I reached out to WebMechanic with a new business idea and needed honest advice on how to bring it to life. From the very first conversation, Michael approached my project with clarity and care — guiding me through my options, helping me plan the right structure, and keeping everything on track. It never felt transactional; it felt like a partnership. I’m continuing to work with WebMechanic as my business grows because I trust their guidance and their genuine commitment to helping me build something that lasts.

BobMyStuff.ie


Sarah Kiernan

CEO Icon Management

As a busy influencer marketing agency, we wanted a partner we could trust to manage our online presence with care and professionalism. WebMechanic quickly became an extension of our team — keeping our website updated, secure, and evolving with our brand. What stands out most is their reliability and attention to detail; every request is handled quickly and thoughtfully. We value working with other Irish companies who share our commitment to quality and collaboration, and WebMechanic truly delivers on both.

 Icon Management


Jayne Stephens

Business Owner 

We approached WebMechanic to modernise and enhance our website for our hospitality business. From the outset, Michael acted as both strategist and project manager — aligning our goals, the developer’s workflow, and our budget to ensure everything came together smoothly. The result was a beautifully functional website that exceeded our expectations, complete with SEO integration, booking functionality, and online payments. What stood out most was the professionalism, care, and structure throughout the process. WebMechanic made a complex project feel clear, collaborative, and achievable.

Ashford Self Catering


Cobra Promotions

PR Consultant & Music Blogger

I’m deeply grateful for Michael’s guidance in enhancing my website. His clear communication and strategic insights into functionality, accessibility, and SEO made the process both practical and empowering. What I appreciated most was his genuine interest in understanding my company’s goals and helping me align my site with them. Working with WebMechanic has given me a clearer sense of direction and confidence in how my platform performs.

Cobra Promotions